Return to site

How to Build a Landing Page with WordPress From Beginning

· WordPress
broken image

The landing page is a primary web page designed to capture a visitor’s attention and their details – like an email address – via a lead form. It designed to target a specific audience depending on the product you are marketing.

A landing page can also be a compact page used to redirect traffic to the main website. You can create as many landing pages as you want on your site. Resulting, the more landing pages you have the more leads you are likely to get.

For example, if you are marketing a new product via an email campaign, you can redirect traffic from your targeted email campaign to a specially designed product landing page. It works same as to any promotion you do via email or other means. The main thing is to create a unique landing page for every campaign you launch.

Creating Landing Pages With WordPress

With WordPress, you can build stunning landing pages. Here I’ll discuss some ways you can use to create your landing pages, as well as the advance, we recommend only for Wordpress developer expert or advanced WordPress users with coding knowledge.

  1. The Obvious One – Plugins

One of the quick & easiest ways to build a landing page with WordPress is by using a plugin. There are numbers of free and premium landing page plugins are available out there.

After installing and activating landing page plugins, you can manage page customization using the plugin’s settings page.

There are a few notable WordPress landing page plugins to consider:

2. Create a Landing Page With Using WordPress Themes

There are tons of themes available for Wordpress website design, with stunning landing pages. The single page themes often include great features such as local scrolling, eye catching sliders, features boxes and more to make building you own landing page easy. Here are a few of our favorites.

  • Zerif Pro WordPress Theme -  Zerif Pro WordPress theme is the premium version of the super popular Zerif lite single page business WordPress theme. Along easy to use options for creating a professional website like drag and drop page sections.
  • Total WordPress Theme - The Total WordPress Theme includes 40+ quick start demos, is an excellent option especially for landing pages.
  • Freelancer WordPress Theme - Freelancer WordPress Theme is a flexible single page WordPress theme designed for freelance designers, developers, photographers and other creatives.
  • WP Singular WordPress Theme - WP Singular WordPress Theme is an intuitive one page WordPress theme with a simple page builder, custom widgets, unlimited colors, ajaxed portfolio, Google fonts and more. It’s one of the good selections to start for a landing page to promote your goods or services.

3. Creating a Landing Page in WordPress using Leadpages

Leadpages is one of the easy to use platform for creating beautiful landing pages and adding them to your WordPress site. It is a standalone landing page builder which means you can use it with or without a WordPress site.

Leadpages is a great tool for building quality landing pages, integrating them with opt-in forms, and dozens of other things to make your WordPress site landing page friendly.

I’m considering it here because it’s a remarkably easy-to-use tool. So if you like rather invest your money instead of your time, LeadPages is the solution for you. The plans start at $37 per month.

4. Build a Landing Page with WordPress Page Templates (Advanced)

Numerous commercial WordPress themes come with a host of page templates each with a specific purpose. A theme can have one or several templates. However high quality themes offer several pre-built landing page templates for various purposes.

If you are a Wordpress developer or a knowledgeable/advanced WordPress user, you can create your own landing page from a blank page template. You just need some expertise in CSS skills and an eye for design.